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What is Digital Marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

Torso and hands of a seated man writing in a notebook, with an open laptop to his right

Digital Marketing vs. Traditional Marketing

What is Digital Marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.

Torso and hands of a seated man writing in a notebook, with an open laptop to his right

Digital Marketing vs. Traditional Marketing